DISPLAY AND MERCHANDISING BICYCLES and their components requires
a customized fixture and hardware system, a challenge that Performance and
Leggett & Platt met with a redesign of perimeter, floor, and display fixtures.
“We wanted to make sure that everything
was cohesive, with clean simple solutions
to showcase the product,” says Marty Locke,
director of L&P Studio. “But we also wanted
to make sure that everything was as flexible as
possible so that the various pieces could be used
in different areas of the store.” She notes that
Leggett’s team was also fortunate to have a
few avid bicyclists on the team who were very
familiar with Performance Bicycle’s products.
Based on a puck system, the universal fixture
hardware system developed by the team includes
a wide variety of brackets, hooks, baskets, bars,
and other pieces to present everything from shoes
to handlebars, hydration systems, helmets, and
wheels for all kinds of bicycles. The hardware can be used
across the entire store for flexibility. Here are a few fixture
and display details:
• Display fixtures focus on vignettes of products. Placed on a
wood platform, the puck system supports an entire vignette,
including a scrim backdrop graphic held by a rod, a sign-holder
on post to communicate specific bicycle details, a bicycle
supported by bicycle crank hardware, and mannequin held
by an ankle rod.
• Wood tones, including khaki brown and teak colors, warm the
store interior, including the gondola system and platform fixtures.
• Mannequins, forms, and hand, feet, and head displayers, created
by Mondo Mannequins are integrated into the displays.
• Specialty displays were designed to work with store’s gondola system
to hold everything from footwear to wheels. Wheels, for example,
can be displayed on using a T-bar faceout with saddle bracket, or
on special displays that allow the wheels to spin.
• The Spin Doctor bike repair area of the store includes navigational
signage, menu board signs on a rail that can expand to accept
additional panels, a collapsible ADA counter that allows for bike
passthrough at the end of the transaction, and integrated impulse
merchandise fixtures. A check-in platform provides guests a place
to bring their bike to the shop, encouraging a consultative approach
with associates to review potential repairs.
• A bike fitting area includes a raised platform with bicycle for sizing,
informational signage, and mirrors so that guests can see what
they look like.
• Freestanding fitting rooms were replaced by a fitting room “pod”
that integrates fixturing and hardware so that merchandise can be
displayed directly from the back of the pod, eliminating the need
to place freestanding fixtures against the back of the fitting rooms.
Re TAileR: Performance Inc., Chapel Hill, N.C.
DeSign: L&P Studio, Chicago ; Performance Inc., Chapel Hill, N.C.
Fix TuReS: Leggett & Platt Store Fixtures Group, Chicago
MAnnequinS/FoRMS: Mondo Mannequins, Hicksville, N. Y.
gRAphicS: SPG, Atlanta
Fix TuRe FiniSheS: Wilsonart International, Temple, Texas ;
Formica, Cincinnati; Morton Powdercoat, Reading, Pa.
FlooRing: Blue Ridge Commercial Carpet, Ellijay, Ga.
ligh Ting: Cooper Lighting, Peachtree City, Ga.; Lightolier, Fall River, Mass.
pAin T: Benjamin Moore, Montvale, N. J.
• Bike stacker fixtures can hold two bicycles, backed by an integrated,
two-sided scrim graphic. The puck system accepts an 8½-by-11-inch
sign-holder post to communicate the brand story and specific upper
and lower bicycle details.
Tracy Dillon is editor of Retail Environments. Contact her at 954-893-7300, ext. 4832 or e-mail firstname.lastname@example.org.
RETAIL ENVIRONMENTS november.december.2011 a |