The new prototype of Performance Bicycle was designed to demystify the shopping experience
for cyclists at all levels, from professionals to commuters and families. Shown here is the
company’s new store in Marietta, Ga., which opened in April.
process needed to be completed and ready
to execute within six months.
It took a team effort between Performance
and Leggett to meet the project’s ambi-
tious objectives and aggressive sched-
ule. Spearheaded by Hilyard, the project
started with a walk-through of existing
stores with designers from L&P Studio,
Leggett’s in-house design operation based
in Chicago. “It’s the first, most important
step of the project,” says Marty Locke,
director of L&P Studio. “Reviewing
the space and existing fixtures, under-
standing expectations, and identifying
opportunities—it’s important to create
consensus at the beginning.”
Detailed design briefs that aligned the
ne w program with key customer archetypes
were developed by Hilyard and provided to
L&P Studio. Drawings and renderings were
then created by L&P Studio for the entire
store package. Based on a puck system,
the fixtures and universal hardware provide the needed flexibility, while wood and
bamboo materials soften the environment
with warm, natural notes.
The design, review, and approval process
of the new perimeter, floor and display fixtures, cashwraps, fitting rooms, and hardware was completed in just eight weeks.
AND INTERNATIONAL PRODUCTION
Meanwhile, L&P project management and
estimating teams set out to identify the