was everywhere this year. In particular,
LEDs were used in fixtures and shelving to
highlight product displays.
Sustainability was not a major theme of the
show, but it seemed to play a role in most of
the exhibits. It was almost as if it has become
a requirement, rather than an option.
One obvious way the green message was
delivered in the fixture hall was in the use
of unfinished wood—entire stands were
built from raw wood. There were some very
creative uses of lumber and plywood, no
doubt, but it was everywhere.
Several exhibitors showed beautiful
tables and other uses for repurposed wood.
I didn’t spend time in the technology
area, but there were plenty of interactive
digital screens and iPads to be found
throughout the show.
One exhibit was entirely made of
paper—ceiling treatments, tables, decorative elements and more. While it may not
be very practical, it was fun to see and created a beautiful effect.
Speaking of not practical but fun, how
about using snow and water to create visual
effects in your stores? Both were shown
and generated lots of interest.
Nowhere will you find more mannequins and forms than at EuroShop. They
even had an area called “Mannequin City.”
One of the more obvious design trends was
the use of bright colors, particularly red
What I didn’t see: There were very few
holiday décor exhibits, or décor of any sort
for that matter.
Scan these using your smartphone’s QR reader for videos from Gottini and EuroShop and a slideshow of additional images from EuroShop.
and click on Events,
Discussing the best of EuroShop in a
session at GlobalShop March 29 were (from
left to right) panelists Harry Cunningham,
senior vice president of store planning
and visual merchandising for Saks Fifth
Avenue; Ken Nisch, chairman of JGA Inc.;
David Meyer, design lead-store design for
Target Corp.; and David Kepron, principal of
Callison Global Retail Studio. The session
was moderated by Karen Schaffner,
managing director, visual, of A.R.E.