The Best of EuroShop 2011 By Karen Schaffner
After a marathon 10-hour flight home and a couple of days to recuperate and catch up, it’s time to pull together some impressions on EuroShop 2011.
I missed the 2008 show, but quickly got
back in the EuroShop mode on Saturday,
recalling the tram system, the ever-present
cigarette smoke, and the massive Messe
Dusseldorf campus. This year’s event was
the largest ever, with more than 2,000
exhibitors showing in 1. 15 million square
feet, and more than 106,000 attendees.
There was a sizeable American contingent, including the Euro A Go Go tour of
about 120 retailers, designers, and suppliers. A.R.E.’s two events—Shoptalk and
the North American Reception (
co-spon-sored with DDI, GlobalShop, and Messe
Düsseldorf)—were both well-attended.
At Shoptalk, David Kepron of Callison
led a lively discussion on some of the more
interesting displays and trends, which he
illustrated with a slide show of images
that he’d pulled together on Saturday.
At GlobalShop, David and our three “
roving reporters” (Ken Nisch of JGA, Harry
Cunningham of Saks and David Meyer of
Target) shared their insights from EuroShop
in a standing-room-only session.
So what were the trends at EuroShop?
I’ve pulled together a few impressions.
As always, the lighting hall was one of
the more inspiring spaces. LED lighting