tions prevented Displayit from hanging
some cases from the ceiling as planned.
The case supports were reworked with supports on the back wall instead. In addition,
the installation took place overnight, after
the surf shop closed and had to be finished
by morning. Displayit’s entire team was
involved, as well as Nixon’s merchandising crew. “Everyone jumped in to get this
done—as cabinets were being put on the
walls, painting was going on and merchandise was going in,” Hudson says.
Since the initial launch of the new concept in October, Nixon’s look has continued
to evolve over several additional installations, culminating in a new shop that
opened recently in San Diego.
Tracy Dillon is editor of Retail Environments. Contact her at 954-893-7300, ext. 4832 or e-mail tracydillon@ retailenvironments.org.
More Sales Not Just More Technology
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16961 Central Avenue
Carson, CA 90746
+ 1 (310) 537-5000