The new prototype’s storefront is transparent, allowing a view into the store. Acrylic shelving and fixtures, thin chrome hangers , and smaller fixture
footprints open up the store and put the focus on Hot Topic’s merchandise, music- and pop culture-influenced apparel and accessories.
two smaller helix fixtures feature twisted
1-inch-thick acrylic, with holes that allow
the integrated lED lights to shine through.
The new t-shirt wall, a system of individual acrylic panels that hold band t-shirts,
curves to reach the ceiling. This effect was
achieved by mounting the panels to slatwall using different-sized brackets, which
allows the overall presentation to arc.
monitors embedded into the display play
concerts or promote merchandise related
the nearby t-shirts.
the custom slatwall for the store was
developed and manufactured by spacewall
West, based in placentia, calif. another
longterm supplier for Hot topic, spacewall
West worked with Hot topic to create handmade slatwall panels faced with Wilsonart’s
pearl River ls high-pressure laminate,
which has a subtle sheen. spacewall West
glues its J-metal inserts into the board
to create a stronger panel, with a closer
spacing than is typical.
Dazian’s West coast office, in North
Hollywood, calif., contributed fabric and
fabrication, including a granite-colored velvet dressing room curtain and track.
the results have been well received.
says Kinsley, “the open and transparent
design looks so different from a traditional
Hot topic store, we’ve found that it’s also
attracting attention from customers who
might not necessarily have shopped Hot
Hot topic is in the process of rolling out
the new concept to new stores and remod-
els, in a few variations. Following the debut
of the new prototype in santa monica
last summer, a second store opened in
November in indianapolis. Four stores
with the new design elements have opened
in canada and in california; the california
unit also incorporates technology elements
including the media wall and kiosks.