Barbie Pink makes a splash in this 36,000-square-
foot flagship, also the Store of the Year winner. In this
open and sparkling white store, vibrant pink was strategically incorporated to highlight “Barbie moments,”
including a pink escalator in the white lobby and an
entirely pink toy area surrounded by white circulation
space. Color defines specific areas in the store, which
has few walls or dividers. Terrazzo, carpet, resin, and
mosaic tile cover the floors, and materials ranging
from glass beads and silk wallpaper in couture to
milled and lacquered MDF in the dressing rooms to
fabric in Dolls of the World also define special areas.
The core of the store is a three-story spiral staircase
with 800 dolls from around the world encased in
acrylic, with everything in the store literally revolving
Note: Barbie Shanghai also was named Store
of the Year. For more information, see page 2.
Architecture/Design: Slade Architecture, New York
Consultant: David Laris Creates, Shanghai, China
Consultant: Vertical Retail Consulting, Shanghai,
Design: BIG/Ogilvy & Mather, New York
Design: Mattell Graphics, El Segundo, Calif.
Design: Chute Gerdeman Retail, Columbus, Ohio
Fixtures: Kingsmen Shanghai Co. Ltd., Shanghai,
Fixtures: Strads Design Co. Ltd., Shanghai, China
Fixtures: Zhuhai King Glass Engineering Co. Ltd.,
Fixtures/General Contracting: Environetics Design
Group International Inc. (EDG), Shanghai, China
Lighting: Radiance Lightworks, Westlake Village, Calif.
Retailer: Mattel Inc., El Segundo, Calif.
Photography: Laszlo Regos Photography Inc.,
Orchard Supply Hardware
Santa Rosa, Calif.
Creating a series of neighborhoods that target
consumers by specific zones, Orchard Supply created a Zen-like shopping environment by stripping
away the unnecessary. Zones were created and
reinforced through décor, color blocking, finishes,
and clusters of fixtures. The Outdoors Zone, for
example, is characterized by a leafy green palette and galvanized and corrugated metals, while
the Indoors Zone has painted beadboard materials and a marigold color scheme, and Hardware
and Tools features brick red detailing and raw
construction-grade flakeboard. A classic truck,
reminiscent of the store’s original co-op members,
serves as an entry area merchandising prop for
Architecture: Hayashida Architects, Emeryville, Calif.
Design: JGA, Southfield, Mich.
Fixtures: Kosakura and Associates, Santa Ana, Calif.
Fixtures: Lozier Corp., Omaha, Neb.
Flooring: Centiva, Florence, Ala.
Flooring: Retro Plate, Orangevale, Calif.
General Contracting: Eleven Western Builders Inc., Rocklin,
Lighting: Cooper Lighting/CAL Lighting, San Ramon, Calif.
Lighting: Electrical Distributors Co., Salinas, Calif.
Lighting: Sunoptics Prismatic Skylights, Sacramento, Calif.
Materials: Wilsonart International, Temple, Texas
Retailer: Orchard Supply Hardware, San Jose, Calif.
Visual Elements: Ad Art Sign Company, Fresno, Calif.
Visual Elements: Brite Lite Neon Sign Co., San Jose, Calif.
Visual Elements: Design Fabrications, Madison Heights,
Wall Treatment: Brescia-Stone Painting, Novato, Calif.
Photography: Dalziel & Pow Design
Consultants Ltd., London
Launching the European retailer into the American market, the Topshop
flagship begins at an entrance extended over the three upper floors
with a glazed atrium above the lobby emphasizing the scale. Escalators
are placed to the right of
each floor, prominent but
screened by a full-height
glass, merchandised wall.
The escalator walls translate a London story to New
York through a photographic
montage featuring London
icons and references.
Architecture: INARCH, New York
Design: Dalziel & Pow Design
Consultants Ltd., London
Fixtures: Anglo, UK
Lighting: Reggiani Lighting USA Inc.,
Retailer: Arcadia, London