• OPTO International Inc., based in Wheeling, Ill., provided fixtures for
the project, including the dynamic wall system, mobile units, and
floor fixtures with hidden storage in the base allowing for the other
team’s merchandise to be on the floor. The mobile units can be rolled
to the stockroom, merchandised with a specific team’s hard goods
merchandise, and moved to the floor when needed. The wall system
has pivoting panels that display one team’s jerseys while the other
team’s merchandise is stored behind the panel; the panels rotate,
controlled by a foot pedal, to change the display.
• Environments, based in Minnetonka, Minn., provided millwork
including tables, cashwraps, and focal displays.
• Goebel Fixture Company, based in Hutchinson, Minn., manufactured
the stripes for walls and ceiling, which are actually painted MDF
ribbons. Ribbons more than 90 feet long, at hung from the ceiling,
were fitted out with two colors of LED uplighting that are changed
depending on which team is playing. Because of the length, the
manufacturer had to allow for expansion and contraction while
maintaining the integrity of the continuous ribbon design.
• Graphics and signage, by CGRetailOne, based in Marietta, Ga.,
included printed and structural signage.
• Seven Continents, based in Toronto, provided bust forms and
mannequins, held above the fixtures using the company’s
“Polarity” magnetic puck system.