DVUV sees a trend in smoother and
higher-gloss finishes, as well as durable
coatings that will stand up to wear and tear.
lately. “Moving away from the traditional
browns, whites, and tans, these large chain
stores are branching out and choosing finishes that are metallic, translucent, and
rustic in color,” she says.
TOWARD A GLOSSIER WORLD?
and the preference in finishes? “people are
definitely asking for smoother and/or higher
gloss finishes,” says dVUV’s rutherford.
Montaha hidefi, tiGer drylac’s marketing and business development manager for
North america, notes that there’s been an
increased demand for finishes that evoke a
subtle feel and look, particularly pearl finishes and those with gold- and champagne-effect pigments. “They protect the substrate
and provide a sparkle to the surface without
creating a color clash with the surroundings,” she says. hidefi explains that this
trend may reflect customers’ needs to battle
the financial crisis with feel-good appearance in their surroundings—reminiscent
of the good old days when precious metals
were not an issue to acquire and possess.
FINISHES FOR A CLEANER,
looking beyond the retail environment,
Sherwin-Williams says that antimicro-
bial coatings—coatings that contain anti-
microbial additives to inhibit the growth
of stain and odor-producing bacteria that
may affect the surface of the coating—
are gaining traction. Musel says that his
company is already seeing interest in
these coatings spread beyond the health-
care industry and into more mainstream
locations. “in large grocery chains, it’s
definitely on the horizon,” Musel says. he
predicts that clients may soon be inter-
ested in antimicrobial coatings for many
more applications, perhaps even includ-
ing fixtures and store elements the pub-
lic is likely to touch or come into frequent
Tracy Dillon is editor of Retail Environments magazine. Contact her at 954-893-7300, ext. 4832 or e-mail
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